Education Technology (EdTech) innovator Ai-Media has partnered with Discovery Kids – Australia’s only television channel dedicated solely to the education of primary school children aged 5-12 – to ensure its programming is 100% captioned from launch, to benefit access and boost family literacy.
Discovery Kids is a new addition to the Discovery Networks portfolio launching on the Foxtel platform on November 3.
Ai-Media’s CEO Tony Abrahams said: “Research shows that switching on the captions on TV boosts literacy for those learning a language – especially kids. We are delighted to be working with the passionate Discovery Kids team who have shown strong vision and commitment with this initiative.”
Discovery Networks Asia-Pacific Executive Vice President and General Manager for Australia, NZ and the Pacific Islands, Mandy Pattinson, said: “Together with our partners at Ai-Media, we will ensure that hard of hearing children have the opportunity to enjoy Discovery Kids. It also takes our educational offering that step further, by enhancing children’s literacy and vocabulary in a trusted environment, a proven benefit that we will be advocating on air for parents and children alike.”