Ai-Media’s Captioning Services for Broadcasters Create New Audiences

Broadcast Captioning Services

Ai-Media has provided captioning services for over 200 broadcast channels around the world. We provide live captioning and live subtitling for sports, news and events on the world stage as well as audio transcripts. We also provide closed captioning and audio descriptions for pre-recorded programs. 

Our clients have access to a suite of services to cater to their specific needs and goals, including accessibility and government compliance.

We also offer several delivery options, including how the captions are displayed on screen (snaking one word at a time vs multi-line blocks) and how they are produced (stenocaptioner vs respeaker). Each of these options are appropriate for different audiences and use cases, either in real-time or in post-production.

We have helped broadcasters make thousands of hours of content accessible to everyone through the power of accurate captions, subtitles and audio description. Everything from breaking news, to blockbuster dramas and international sporting events has been opened up to new audiences.

Live Captioning

Broadcast television is often the first place that people encounter live captioning. Audiences around the world, whether waiting in airports, celebrating together at their local bar or in their own home, enjoy the accessibility of live captions on air. 

Originally, live captioning was introduced to broadcast television in order to meet regulations designed to support the deaf and hard of hearing community. The use of live captions has dramatically grown in popularity with the increasing diversity of where audiences view content. 

Live captions are the hallmark of accessibility for major live events, news and sport from the Oscars, to the Olympics and the grand finale of our favourite reality TV shows. 

Live Language Translation

Offering live language translation via captioning in real-time – live subtitling – is a must-have in our increasingly multilingual, multicultural world. Making your content instantly available in multiple languages opens up distribution globally. In many markets, the localization of content is increasingly regulated, and live subtitling provides the most efficient means to meet this demand.

Closed Captioning

Whether your content is traditional over-the-air broadcast, VOD or OTT, closed captioning ensures that you’re reaching as broad an audience as possible. Captioning will provide access to your content for deaf and hard-of-hearing audiences, but they’ll also reach commuters watching on their phones on the noisy train, and people who are still learning your language. Captioning also forms a cornerstone of many countries’ accessibility regulations, and our recorded captioning options can help you stay 100% compliant.

Audio Description

Audio description, also known as described video, adds an additional narration audio track to assist people who are blind or have low vision to fully access broadcast content. Audio description is the primary form of access for blind audiences. It is used in a whole range of visual media, including movies, television programs and live broadcasts.

Audio transcripts

Audio transcripts are the written record of what is said in a video or audio recording. Provide access to your content, whether in the production process as post-production scripts, for journalists recording their interviews, or as an archive of your completed program.

Broadcast Case Study

channel 7 camera man

Channel 7

Our partnership with Australian broadcaster Channel 7 began just before their broadcast of the 2016 Summer Olympics in Rio. Excited, but with only four days to find a way to cover every live event, we needed to pool all of our resources quickly. We pulled together a team of 40 live captioners in record time, and the event went seamlessly, with resounding success on all fronts. We now have a multi-year captioning relationship with Channel 7.

Driving captioning technology for leading brands

Why Use Ai-Media?

“Since contracting Ai-Media in 2013, we continue to be impressed with their performance, capabilities and ability to adapt and deliver. Over the years, Ai-Media has worked openly and collaboratively with our organisation and is a true partner to Nine.”

Geoff Sparke Director of Broadcast Operations – Channel 9
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