Ai-Media was founded in 2003 on the belief that everyone deserves access to information. Providing that access remains our mission to this day – and we have also evolved our business.
Ai-Media now has applications for companies, workplaces, events, education, government and broadcast.
We make our leading captioning and translation technologies available to everyone around the world – across purposes, across industries, across platforms, and across languages.
From Facebook and Amazon to global events and local classes, we offer the full range of solutions. Our captions and transcripts use our own cutting-edge technologies and are available in tiers of cost, accuracy, and in any language you like! All to help you reach your biggest audience.
Since September 2020, Ai-Media is a publicly-listed company on the Australian Stock Exchange (ASX) with the code AIM (ASX:AIM).
Ai-Media’s origins go back to its two co-founders – Alex Jones and Tony Abrahams.
Alex was born deaf, and grew up not having the chance to enjoy the same access as his hearing friends. He became passionate about accessibility.
Later in life, Alex met Tony, another keen advocate for people with disability. Tony, having returned from a Rhodes Scholarship at Oxford, was looking to make a meaningful impact on the world.
Both sought to end the experience of social, educational and vocational exclusion faced by people with disability. This materialised in the creation of Ai-Media.
In 2003, the costs of captioning were too high for the emerging Pay TV industry. The new Pay TV providers were faced with many more channels and smaller audience shares, but were confronted with the same costs to produce an hour of captioning. Because of this, deaf and hard-of-hearing people in Australia could only watch high-quality captioned TV on the five free-to-air channels.
Alex and Tony wanted to find a way to introduce captioning to Australian Pay TV. They saw an opportunity to drastically cut the costs of captioning using innovative methods such as repurposing international captions.
Never losing sight of the community’s best interests, Tony and Alex worked with industry leaders to engage the community, conducting a survey asking whether Australians valued the specific Australian captioning style, or preferred having more captioned programs regardless of captioning style. Of the 1,026 responses, all said that they wanted more captions.
For the next year, into 2004, Ai-Media put their plan into action. Ai-Media’s large-scale captioning endeavour began with Pay TV platform Foxtel. It has now grown to over 300,000 hours a year of content across hundreds of channels across the world.