AI Media Executive Team

Our Executive Team

Get to know AI-Media’s talented and experienced team of leaders who are driving captioning innovation.
Tony Abrahams
Tony Abrahams
Co-Founder, Director and CEO | BCom (Hons). LLB (UNSW), MPhil. MBA (Oxford)
Tony co-founded Ai-Media in 2003. He served as a Director of Northcott Disability Services from 2010 to 2018, and was recognised by the World Economic Forum as a Young Global Leader in 2013.

In previous roles, Tony worked to establish the Oxford Internet Institute in 2001, while attending the University of Oxford as a Rhodes Scholar. Tony has been a member of the Australian Institute of Company Directors since 2006.
John Bird
John Bird
Chief Financial Officer
John Bird is an experienced executive and recently held the role of CFO and COO of Regeneus, an ASX-listed biotechnology company, where he worked alongside Ai-Media Non-Executive Director John Martin in his former role as Chairman and CEO of the company. Previously, Mr Bird provided financial and strategic management services to ASX-listed companies, including on mergers and acquisitions.

Mr Bird is a graduate of the Australian Institute of Company Directors and Chartered Secretaries Australia. He holds a Bachelor of Economics from Macquarie University.
Donna Reid
Donna Reid
Chief Operating Officer
Donna joined Ai-Media in March 2021 after five years as the Director of Content Service Operations for Foxtel Media. She holds degrees in Law, Human Resources, Economics, Nutritional Science, and a Master of Law & Relations. Donna has more than 20 years’ experience in Human Resources and Operations. She has executed global people strategies throughout APAC and America before expanding her role into broadcast operations at Fox Sports. In that executive role, Donna as a key lead of the 2 year Fox Sports ‘Move’ project was responsible for the national broadcast infrastructure transition from Fox Sports’ old home in Sydney’s Pyrmont to Artarmon. Her experience with large and diverse teams as well as her passion for people development, mentoring, coaching and employee engagement will round out Donna’s key Ai-Media responsibilities.
Bill McLaughlin
Bill McLaughlin
Chief Product Officer
Bill McLaughlin is CTO at EEG and also now Chief Product Officer globally at Ai-Media. Since 2007, Bill has been with EEG in software development, engineering management, and product roles, and has architected the company’s leading software solutions including iCap, Falcon, Lexi, and Alta. Bill initiated EEG’s entry into cloud SAAS business models which have become the company’s fastest growing segment and is a leader in the live IP video production community. Bill holds Masters and Bachelors degrees in Electrical and Computer Engineering from Columbia University.
James Ward
James Ward
Chief Sales Officer
James Ward joined Ai-Media in 2013 based in Sydney Australia, and was responsible for Ai-Media’s People Team for five years, leading the business through significant growth periods as Ai-Media increased its presence in the APAC region. In 2018, James relocated to London to lead Ai-Media’s expansion in to the EMEA region. In the role of VP-EMEA, James delivered exponential growth in the access services and multi-language localization market throughout EMEA. Now in the role of Chief Sales Officer, James works with our customers on a global level to understand and meet their requirements in a growing market.

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