From Purpose-Built Hardware to Software-Defined Broadcast: Insights from AI-Media

AI-Media Chief Product Officer Bill McLaughlin joined SMPTE recently to explore broadcasting’s shift from dedicated hardware to software-defined infrastructure. Drawing on four decades of EEG/AI-Media innovation, he examined how cloud, hybrid workflows and automation can help broadcasters scale efficiently while maintaining reliability and security. The session highlighted AI-Media’s experience across hardware and cloud-native services, offering a practical perspective on the industry’s next phase.

Watch the webinar to learn more.